IMARC Group, a leading market research company, has recently releases report titled, “India E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 “, The study provides a detailed analysis of the industry, including the ecommerce industry in India size, share, trends, and growth forecasts. The report also includes competitor analysis and highlights the latest advances in the market.
Report Highlights
How big is the India ecommerce market?
Report Attributes
Details
Market Size in 2022
US$ 71.5 Billion
Market Forecast in 2028
US$ 358 Billion
Growth rate (2023 to 2028)
CAGR of 30.2%
Base Year of the Analysis
2022
Forecast Period
2023-2028
What is India Ecommerce?
E-commerce, also known as online commerce, refers to the buying and selling of goods and services through the internet. It offers a wide range of products to customers, including health and beauty items, food products, skincare essentials, smart watches, shapewear, travel accessories, and electronics. It has become a popular tool for businesses to increase their visibility and reach by providing easy access to potential customers. It can be accessed through various devices such as smartphones, laptops, tablets, and computers, making it convenient for users to shop anytime and anywhere. It also offers numerous benefits, such as speedy delivery, direct communication between parties, flexibility for customers, cost reduction, wider reach, higher profit margins for sellers, instant response to market demands, and multiple payment options. As a result,
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What are the growth prospects and trends in the India e-commerce industry?
The India e-commerce market is primarily driven by the increasing penetration of high-speed internet and smartphones. Moreover, the introduction of new shoppers and sellers to the convenience of online shopping due to the implementation of lockdowns and mobility restrictions amid the COVID-19 pandemic is positively influencing the market growth. Additionally, the rising demand for essential items and the surging acceptance of digital payments across the country have catalyzed market growth. Furthermore, several favorable initiatives taken by the government of India, including the launch of various programs like Digital India, Make in India, Start-up India, Skill India, and Innovation Fund, to promote the growth of e-commerce in the country, are contributing to the market growth. Other factors, including the increasing influence of social media on consumer shopping habits, rapid digitization, and inflating disposable incomes, are also anticipated to drive the market further.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Type:
Home Appliances
Apparel, Footwear and Accessories
Books
Cosmetics
Groceries
Others
Breakup by Transaction:
Business to Business (B2B)
Business to Consumer (B2C)
Consumer to Consumer (C2C)
Others
Breakup by Payment Mode:
Cash Payment
Bank Transfer
Card Payment
Digital Wallet
Others
Breakup by Region:
North India
West and Central India
South India
East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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