A person’s hygiene, appearance, and general well-being can all be enhanced with grooming goods, a wide range of personal care supplies. These products may include deodorants, hair styling products, shaving creams, razors, moisturizers, facial cleansers, and fragrances. They are typically designed to preserve or enhance aspects such as skin, hair, and face hygiene. Beard care, anti-aging skincare, and formulations for sensitive skin are just a few examples of the specialized grooming products that have grown in popularity in recent years.
According to SPER market research, ‘Saudi Arabia Men’s Grooming Products Market Growth, Size, Trend Analysis – By Product, By Type, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Saudi Arabia Men’s Grooming Products Market is predicted to reach USD 1455.35 million by 2033 with a CAGR of 6.42%.
Drivers:
The Saudi Arabian market for men’s grooming products is primarily driven by the benefits of grooming for men’s skin and hair health as well as their increasing knowledge of personal cleanliness. The use of grooming products is increasing dramatically in the Kingdom as Saudi men defy gender norms and grow more self-conscious of their looks. Due to the growing influence of social media and celebrity culture, more individuals are becoming aware of the benefits of using skin and hair care products. Because of this, market participants are using well-known celebrities to promote their products, which should help the market grow throughout the projection period.
Challenges:
The Saudi Arabian market for men’s grooming products faces several challenges that prevent it from growing. The region’s cultural conservatism, which has historically limited the widespread acceptability of particular grooming techniques and products—particularly those pertaining to skincare or beauty—is one of the primary barriers. The benefits of grooming products that go beyond basic sanitation are still not widely known, despite recent changes in views. Another challenge is the intense competition between domestic and foreign brands, which makes customers price sensitive and forces companies to differentiate themselves through high-end product offerings or innovation.
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Men’s grooming product demand in Saudi Arabia was significantly impacted by the COVID-19 pandemic, which led to both challenges and changes in consumer behavior. Lockdowns and economic uncertainty caused a brief drop in demand for non-essential products during the peak of the pandemic, which resulted in lower consumer spending. Salons and barbershops also had an impact on the market because many men choose to use at-home alternatives or cut back on their grooming, but demand clearly increased when social life resumed and restrictions were relaxed, especially for personal care products like skincare, shaving, and hair care. Additionally, the epidemic fueled the trend toward e-commerce and is predicted to continue as more people choose to buy grooming products online.
Additionally, some of the market key players are; Almarai, Beiersdorf, Edgewell Personal Care, L’Oreal, Naqi, Procter & Gamble (P&G), Saudi Cosmetics Company (SCC).
Saudi Arabia Men’s Grooming Products Market Segmentation:
By Product: Based on the Product, Saudi Arabia Men’s Grooming Products Market is segmented as; Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics.
By Type: Based on the Type, Saudi Arabia Men’s Grooming Products Market is segmented as; Mass, Premium.
By Distribution Channel: Based on the Distribution Channel, Saudi Arabia Men’s Grooming Products Market is segmented as; Supermarkets & Hypermarkets, Online, Others.
By Region: This research also includes data for Eastern region, Western region, Southern region, Northern region.
For More Information, refer to below link: –
KSA Men’s Grooming Products Market Outlook
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