IMARC Group, a leading market research company, has recently released a report titled “Air Freshener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global air freshener market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
Report Attributes | Details |
Market Size in 2022 | US$ 49.6 Billion |
Market Forecast in 2028 | US$ 81.9 Billion |
Growth rate (2023 to 2028) | CAGR of 8.89% |
Base Year of the Analysis | 2022 |
Forecast Period | 2023-2028 |
An air freshener is a commercial product expressly created to mask or remove unpleasant odors in various settings. Its fundamental components often include fragrance to impart a pleasing scent, a carrier agent such as water or alcohol to disperse the fragrance, and chemicals to neutralize odors. It finds application in various environments, including homes, offices, cars, and commercial establishments, offering both functional and aesthetic benefits. It is available in a range of formats, including sprays, gels, plug-ins, candles, and sachets, each designed to suit different user needs and preferences. The design and technology behind air fresheners have evolved significantly, from simple aerosol sprays to sophisticated devices integrated with smart home systems. The diversity in product offerings and the ability to contribute to an improved ambient environment make air fresheners a household staple and an essential commodity in various other sectors.
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The changing consumer preferences majorly drive the global market. This can be supported by the rising consumer focus on maintaining a pleasant and odor-free environment, whether at home, in the workplace, or vehicles. Along with this, the growth in disposable income, allowing for greater expenditure on such comfort-enhancing products, is significantly supporting the market. Along with this, product innovation and diversification due to the rising consumer demand for variety and increased efficacy are positively influencing the market. For instance, the advent of organic and natural air fresheners with minimal chemical content responds to the increasing consumer preference for environmentally friendly and health-conscious products. Apart from this, rapid urbanization and improved lifestyle standards of individuals are also contributing to the market. Furthermore, the development of technologically advanced air fresheners, capable of being controlled remotely or even learning user preferences, is creating a positive market outlook.
The competitive landscape of the industry has also been examined along with the profiles of the key players.
The report has categorized the market based on product type, application, distribution channel and region.
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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