Air Freshener Market Trends, Size, Growth Forecast and Analysis 2023-2028

Air Freshener Market Trends, Size, Growth Forecast and Analysis 2023-2028

July 6, 2023
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IMARC Group, a leading market research company, has recently released a report titled “Air Freshener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global air freshener market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How Big is the Air Freshener Market?

Report AttributesDetails
Market Size in 2022US$ 49.6 Billion
Market Forecast in 2028US$ 81.9 Billion
Growth rate (2023 to 2028)CAGR of 8.89%
Base Year of the Analysis2022
Forecast Period2023-2028
  

What is Air Freshener?

An air freshener is a commercial product expressly created to mask or remove unpleasant odors in various settings. Its fundamental components often include fragrance to impart a pleasing scent, a carrier agent such as water or alcohol to disperse the fragrance, and chemicals to neutralize odors. It finds application in various environments, including homes, offices, cars, and commercial establishments, offering both functional and aesthetic benefits. It is available in a range of formats, including sprays, gels, plug-ins, candles, and sachets, each designed to suit different user needs and preferences. The design and technology behind air fresheners have evolved significantly, from simple aerosol sprays to sophisticated devices integrated with smart home systems. The diversity in product offerings and the ability to contribute to an improved ambient environment make air fresheners a household staple and an essential commodity in various other sectors.

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What are the Growth Prospects and Trends in the Air Freshener Industry?

The changing consumer preferences majorly drive the global market. This can be supported by the rising consumer focus on maintaining a pleasant and odor-free environment, whether at home, in the workplace, or vehicles. Along with this, the growth in disposable income, allowing for greater expenditure on such comfort-enhancing products, is significantly supporting the market. Along with this, product innovation and diversification due to the rising consumer demand for variety and increased efficacy are positively influencing the market. For instance, the advent of organic and natural air fresheners with minimal chemical content responds to the increasing consumer preference for environmentally friendly and health-conscious products. Apart from this, rapid urbanization and improved lifestyle standards of individuals are also contributing to the market. Furthermore, the development of technologically advanced air fresheners, capable of being controlled remotely or even learning user preferences, is creating a positive market outlook.

Who are the Key Players Operating in the Air Freshener Market?

The competitive landscape of the industry has also been examined along with the profiles of the key players.

  • California Scents (Energizer Holdings Inc)
  • Church & Dwight Inc.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Limited (The Godrej Group)
  • Henkel AG & Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands
  • Procter & Gamble
  • Reckitt Benckiser Group plc.
  • C. Johnson & Son Inc.

What is Included in Market Segmentation?

The report has categorized the market based on product type, application, distribution channel and region.

Breakup by Product Type:

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Gels Air Fresheners
  • Candles Air Fresheners
  • Others

Based on Application:

  • Residential
  • Corporate
  • Cars
  • Others

Analyzed by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies
  • Others

Regional Insights:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Key Highlights of the Report:                                                  

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Structure of the Global Market
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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