Parents are extra cautious when it comes to newborns since they are highly sensitive and prone to infections. Baby wipes are one of the most preferred products globally to clean babies’ skin and body since they are anti-microbial, easy, safe, and soft on their skin as compared to traditional cotton clothes. They are disposable tissues made of cotton, polyester, or polyethylene for cleaning the babies’ skin and body. These wipes come in both wet and dry formats, possessing antiseptic properties to cut contamination and avoid infections.
Furthermore, the recent report by MarkNtel Advisors cited that the Global Baby Wipes Market was valued at USD 6.5 billion in 2022 and is likely to expand at a CAGR of around 5.4% during the forecast period, i.e., 2023-28. The primary factors resulting in the market’s growth include the mounting demand and necessity for safe and hygienic baby products convenient for busy parents, rising concern and awareness of new parents toward hygiene and safety of the infants, increase in the number of working women population, escalating population of newborn babies, risk of skin diseases, etc. Consequently, all these factors contribute in enhancing the Global Baby Wipes Market share.
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Probing the Segments of the Global Baby Wipe Market
Supermarkets/Hypermarkets emerged as a dominant player in the Global Baby Wipes Market by retaining a notable share in the market. These distribution channel have been the sole authentic and trusted destinations for purchasing baby care products for many years, giving them an edge over other segments. Supermarkets and hypermarkets offer effortless convenience and accessibility to customers and also help new parents choose suitable products by giving them the necessary information and solving their queries which makes them highly preferable.
North America leads the Global Baby Wipes Market with the highest share due to the region’s robust rise in the economy, increase in disposable income, emphasis on the necessity of hygiene while traveling, evolving choices and preferences of the consumer, and other factors. Across the region, the US has attained the highest share in the region since the supermarkets and convenience stores in America are constantly revamping the product’s packaging to lure customers.
Key Players Competing in the Global Baby Wipes Market
Some of the major companies holding a generous share in the market include Albaad, Babisil Products Ltd., Cotton Babies, Inc, D&G Laboratories Inc, Farlin Corporation, Hengan International Group Company Ltd, Johnson & Johnson, Kimberly-Clark Corporation, Nice-Pak International Limited, Pigeon Corporation, Procter & Gamble Co, Reeford Ventures Pvt. Ltd, The Himalaya Drug Company, Unicharm Corporation, and Others.
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