The ‘Global Beer Market Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global beer market, assessing the market on the basis of its segments like product type, packaging, production, alcohol content, flavour, distribution channel, and major regions.
The key highlights of the report include:
Market Overview (2018-2028)
| Report Attribute | Details |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Base Year | 2022 |
| Market Size in 2022 | USD 630.71 billion |
| Revenue Forecast in 2028 | USD 753.13 billion |
| Growth Rate CAGR | 3% |
| Major Players | Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, The Smirnoff Co. and many others. |
The global beer market is expected to register growth during the forecast period on account of the growing preferences for beer consumption. In markets and such places where spirits and wine were consumed traditionally, the demand for beer is on the rise, supported by increased availability. Changing habits of consumers including increasing frequency of alcohol consumption and busy and stressful lifestyles are likely to fuel the market demand for beer globally.
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The rise in the demand for lager and its increased supply are expected to fuel the beer market across the globe due to an upsurge in the production of lager in various flavours. Moreover, the rising awareness regarding the health benefits of consuming beer, such as reduced risk of heart-related diseases and prevention of kidney stones, is likely to positively encourage the demand for beer. The rise in beer consumption has sparked fierce competition amongst beer brands, leading to the creation of new flavours and varieties. Craft beers are immensely popular as they provide a range of flavours in addition to those given by macro breweries.
Beer is widely consumed alcoholic beverage manufactured from water, hops, and cereal grains such as rye, wheat, rice, and corn. It involves the fermentation of yeast in the presence of water, which is then flavoured with hops. The alcohol content of beer varies from 3% to 40% alcohol by volume, depending upon the type of beer.
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Based on product type, the market is segmented into:
By packaging, the market is classified into:
On the basis of production, the market is categorised into:
Based on the alcohol content, the market is segmented into:
By flavour, the market is bifurcated into:
Based on the distribution channel, the market is classified into:
On the basis of region, the market is divided into:
Geographically, the Asia Pacific region is anticipated to gain momentum over the coming years in the beer market growth on account of increasing purchasing power and rising trend of beer consumption. The rapid urbanisation and globalisation in the region along with the increasing trend of dining out are likely to encourage the demand for beer across the Asia Pacific region.
Meanwhile, the North American region is expected to witness growth in the beer market share over the forecast period on account of the expansion of key players with high potential. This is due to the increasing number of breweries and surging beer consumption. The rising popularity of beer is driving market growth in the region due to the changing tastes and preferences of consumers.
The major players in the global beer market report are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
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