Born X Raised has emerged as a powerful voice in the realm of streetwear, celebrated for its raw, unfiltered representation of Los Angeles culture and its uncompromising approach to design. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has become synonymous with authenticity, reflecting the rich tapestry of its hometown, Venice, Los Angeles.
Born X Raised was born out of a deep-rooted connection to Venice, L.A., and a desire to preserve its unique identity amidst rapid urban changes. Spanto and 2Tone, both natives of Venice, drew inspiration from their personal experiences and the vibrant local culture to create a brand that speaks to the true essence of their community. This authenticity is central to Born X Raised’s mission and resonates through every collection and collaboration.
Born X Raised is known for its bold and provocative aesthetic, characterized by striking graphics, provocative messages, and a distinctively raw visual language. The brand’s collections often feature bold typography, nostalgic imagery, and references to local landmarks and cultural symbols, creating a narrative that celebrates the past and present of Los Angeles.
The brand offers a range of streetwear essentials, including hoodies, T-shirts, jackets, and accessories. Born X Raised also collaborates with other influential brands and artists, producing limited-edition pieces that amplify different aspects of Los Angeles culture. These collaborations underscore Born X Raised’s influence and its role as a cultural catalyst within the streetwear community.
Born X Raised is deeply committed to its community, actively engaging in initiatives that support and uplift local neighborhoods. The brand organizes community events, cultural festivals, and charitable projects that foster unity and pride among residents. This community-centric approach has endeared Born X Raised to its audience, establishing a genuine connection beyond fashion.
Furthermore, Born X Raised Hoodie uses its platform to address important social issues, integrating themes of resilience, empowerment, and social justice into its designs. This commitment to advocacy resonates widely, reinforcing the brand’s impact on cultural and social movements.
Looking ahead, Born X Raised aims to expand its influence while staying true to its roots and core values. The brand plans to continue pushing creative boundaries through collaborations and innovative designs, further cementing its status as a cultural icon in streetwear. Despite its growth, Born X Raised remains committed to celebrating and preserving the authentic spirit of Los Angeles.
In summary, Born X Raised is more than just a streetwear brand; it is a cultural phenomenon that embodies the essence of Los Angeles. Through its authentic designs, community engagement, and social advocacy, Born X Raised continues to shape and redefine streetwear, leaving an indelible mark on fashion and cultural discourse.
