A wide range of products and services that are grouped together under the heading of beauty and personal care are aimed at improving personal hygiene, appearance, and overall well-being. Products for skincare, haircare, cosmetics, toiletries, and perfumes are available in this sector for both men and women. These products have several uses, from cleansing and moisturizing to improving appearance and providing health benefits. Beauty and personal care also includes the expert services offered at salons, spas, and dermatological clinics, such as hair styling, skincare routines, massages, and cosmetic surgeries. Companies in the sector are always coming up with new formulae, technologies, and trends as customer preferences shift and particular skincare and wellness issues are addressed.
According to SPER market research, ‘Egypt Beauty and Personal Care Market Size- By Type, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Egypt Beauty and Personal Care Market is predicted to reach USD XX billion by 2033 with a CAGR of 8.3%.
Drivers: Approximately forty percent of Egypt’s population, or 45.40 million people, used social media as of January 2024. Websites like Facebook, YouTube, and Instagram have grown to be vital tools for companies trying to engage with their clientele, launch new products, and build brand loyalty. Beauty bloggers and influencers play a crucial role in this dynamic as consumers are often influenced by their recommendations and assessments of products. Digital marketing tactics like online seminars, virtual try-on technologies, and targeted ads are also making beauty goods more appealing and easily available to a larger number of people.
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Challenges: 90% of Egyptians only received 50% of the nation’s income, according to the World Disparity Database 2021 report, with 10% of the population earning nearly 50% of the entire revenue. This suggests that Egypt has a considerable degree of economic inequality. Due to the fact that most people in the country do not have enough disposable income, manufacturers of personal hygiene and cosmetics are missing out on business prospects. Because cosmetics are categorized as non-essential commodities, people’s minimal discretionary income is adversely affecting their capacity to make purchases.
Impact of COVID-19 on Egypt Beauty and Personal Care Market
The COVID-19 pandemic severely disrupted the Egyptian market for cosmetics and personal hygiene, having an impact on all facets of the industry. Government-enforced lockdowns and social distancing measures led to the closure of non-essential retail businesses, like hair salons and cosmetic stores, which significantly affected consumer interaction and sales. Consumer demand for makeup and personal hygiene products has further declined as a result of the shift away from in-person meetings and toward remote work. Disruptions to the global supply chain also affected the availability of finished goods and raw materials, leading to shortages and delaying the release of new products.
Egypt Beauty and Personal Care Market Key Players:
Additionally, some of the market key players are; Avon Inc, Henkel PDC Egypt SAE, Kao Corporation, L’Oréal Group, Marico Ltd, Ori Flame Cosmetic S.A.
Our in-depth analysis of the Egypt Beauty and Personal Care Market includes the following segments:
| By Type: | Personal CareCosmetic Products |
| By Distribution Channel: | Specialty StoresLarge & Small Retail StoresE-Commerce Platforms |
For More Information, refer to below link:-
Egypt Beauty and Personal Care Market Outlook
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