IMARC Group has recently released a new research study titled “Hair Serum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the global hair serum market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
How big is the hair serum market?
The global hair serum market size reached US$ 1,139 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,827 Million by 2028, exhibiting a growth rate (CAGR) of 8.3% during 2023-2028.
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FACTORS Affecting the Growth of the Hair Serum Industry:
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Hair Serum Market Report Segmentation:
By Nature:
Conventional accounts for the majority of market share due to established consumer trust and familiarity with traditional hair care products.
By Product Type:
Hair Treatment Serum claimed the largest segment by product type, driven by a growing demand for specialized solutions addressing diverse hair concerns and promoting overall hair health.
By Distribution Channel:
Supermarkets and hypermarkets represent the largest segment owing to their wide accessibility, extensive product offerings, and convenient shopping experience for consumers.
Regional Insights:
Europe emerged as the biggest market by region, attributed to a strong emphasis on personal grooming, a well-established beauty culture, and a high demand for premium hair care products in the region.
Competitive Landscape:
The competitive landscape of the hair serum market has been studied in the report with the detailed profiles of the key players operating in the market.
Global Hair Serum Market Trends:
The burgeoning trend of customization in hair care routines, coupled with the rise of personalized beauty solutions is contributing to the market growth. In line with this, consumers are increasingly seeking tailor-made serums that cater to their specific hair types, textures, and unique needs, fostering a surging demand for specialized products in the market. Moreover, the escalating prevalence of environmental stressors, such as pollution and exposure to harsh weather conditions, is boosting the demand for hair serum for protection, thereby contributing to the market’s expansion. Apart from this, the increasing integration of technology in hair care formulations, including the use of smart and sensor-based ingredients, is providing an impetus to the market growth.
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Key Highlights of the Report:
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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