The Nigerian online food delivery market is thoroughly examined in the research, along with its size and trends, product mix, modes of distribution, and supplier analysis. Online food ordering is the process of placing an order and having meals delivered via digital channels like the internet or mobile apps. Due to the ease of use it offers users, the variety of options it offers, and the ease of access, its popularity has increased recently. The way people order and eat at local restaurants has changed dramatically as a result of online meal delivery services.
According to SPER market research, ‘Nigeria Online Food Delivery Market Size- By Platform Type, By Business Model, By Payment Mode, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’state that the Nigeria Online Food Delivery Market is predicted to reach USD 3.09 billion by 2033 with a CAGR of 12.44%.
As smartphone usage and internet penetration have increased, the Nigerian online meal delivery sector has expanded dramatically. Food delivery services are in high demand since it’s easier for people to order food online and more accessible to a larger audience. Urbanization and hectic lives are driving the market’s growth as consumers in cities look for time-saving meal alternatives. Online food delivery is one of the convenient services that consumers are more willing to pay for, thanks to the growing middle class. In addition, as individuals looked for safe and easy ways to eat during lockdowns and social isolation, the COVID-19 pandemic encouraged market expansion. Online meal delivery services were vital throughout the pandemic, helping customers and restaurants alike solidify their positions in the market.
Nigeria is home to a big and growing population, many of whom are young and tech-savvy. The online meal delivery business has the potential to reach a sizable and untapped clientele as internet usage rises, especially among busy urbanites. Additionally, a lot of Nigerian areas still haven’t fully realized the possibilities of online food delivery services. Online meal delivery services have a great opportunity to establish a big presence and get a competitive edge in the industry by branching out into these underutilized areas. By customizing their services to suit local interests and preferences, these platforms may draw in more users and generate more revenue.
Impact of COVID-19 on Nigeria Online Food Delivery Market
Nigeria’s internet meal delivery sector was significantly impacted by the COVID-19 pandemic. Lockdowns and other social distancing tactics forced people to purchase food online, which fueled the expansion of delivery services that allowed for safe and contactless ordering. Restaurants were forced to interact with platforms in order to reach customers since there were less options for dine-in and more demand for online meal delivery. This change in consumer behavior increased the market’s size and drew in new customers. Contactless deliveries, cashless payment options, and health measures are among the platforms that have been updated. But problems emerged, including logistical challenges with delivery and rising costs. Despite these obstacles, the epidemic changed the business environment, opened up new markets, and solidified online meal delivery as a significant service in Nigeria.
Nigeria Online Food Delivery Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Gofood, Jumia Foods, AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox.
Nigeria Online Food Delivery Market Segmentation:
By Platform Type: Based on the Platform Type, Nigeria Online Food Delivery Market is segmented as; Mobile Application, Websites.
By Business Model: Based on the Business Model, Nigeria Online Food Delivery Market is segmented as; Order Focused Food Delivery System, Logistics Based Food Delivery System, Full-Service Food Delivery System.
By Payment Mode: Based on the Payment Mode, Nigeria Online Food Delivery Market is segmented as; Online, Cash On Delivery.
By End User: Based on the End User, Nigeria Online Food Delivery Market is segmented as; Individual, Corporate.
By Region: This research also includes data for North West, South West, North Central, Others.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
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