According to the latest report by IMARC Group, titled, “Safari Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global safari tourism market share, size, trends and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the safari tourism market?
Report Attributes
Details
Market Size in 2022
US$ 31.82 Billion
Market Forecast in 2028
US$ 45.19 Billion
Growth rate (2023 to 2028)
CAGR of 5.85%
Base Year of the Analysis
2022
Forecast Period
2023-2028
What is safari tourism?
Safari tourism is a form of a business model that offers individuals the chance to experience adventurous expeditions into forests. It allows individuals to experience a rustic way of life by exploring the scenery and the wildlife through adventurous safari and private safari experiences. It also helps tourists to relax, spend quality time with their friends and family, and indulge in several thrilling activities. In addition, it offers the chance to observe several types of wild animals, including leopards, jaguars, elephants, lions, tigers, and rhinoceros. Moreover, safari tourism encourages sustainable development by creating jobs and restoring wildlife areas and sites while conserving natural habitats. As a result, it is gaining immense popularity for providing exotic and nature-based experiences through direct booking, marketplace booking, and agents and affiliates accounts.
What are the growth prospects and trends in the safari tourism industry?
The market is primarily driven by the rising interest in safari travel among influencers and bloggers on social networking sites with a larger follower base. They share posts related to travel advice and content about exploring unique destinations on social platforms such as Facebook, Instagram, Twitter, and Snapchat. Additionally, the growing popularity of tours and travel activities, the significant expansion of the travel sector due to social media, and the rising disposable income are contributing to the market growth. In line with this, the availability of customizable itineraries and the rising preference for distinctive and exotic holiday experiences are influencing the market growth. Moreover, several governments are taking the initiative to expand the travel and tourism industry while focusing on preserving natural forests to attract more international tourists and securing the safety of tourists through stringent safety protocols, well-trained guides, and effective wildlife management strategies, representing another major growth-inducing factor. Besides this, the implementation of effective marketing strategies to promote safari tourism is accelerating market growth. Apart from this, the safari tourism market is growing at different rates in numerous regions, with North America being the largest market due to increasing inclination toward exotic and nature-based experiences among individuals, rising availably of family-friendly accommodations, and specialized guides, growing awareness regarding mindful traveling, and increasing preferences of travelers to spend peaceful time amidst nature away from the noise and crowds in cities. Moreover, the industry is expected to face competition in the upcoming years as numerous key players are implementing competitive strategies to sustain their presence in the market. For instance, in April 2023, wilderness introduced a wilderness Mokete tented camp in the Mababe Concession of Botswana consisting of 124,000 acres situated between the Okavango Delta and Chobe National Park, that provides opportunities for observing wildlife, such as buffalos, lions, elephants, and hyenas.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Type:
Adventure Safari
Private Safari
Others
Breakup by Group:
Friends
Families
Couples
Solos
Breakup by Booking:
Direct Booking
Agents and Affiliates Account
Marketplace Booking
Breakup by Region:
North America
Asia-Pacific
Europe
Latin America
Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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