The forecast by MarkNtel Advisor indicates that the Global Automotive Ventilated Seats Market is expected to experience a CAGR of approximately 6.5% from 2023 to 2028. The global demand for automotive ventilated seats surged owing to the comfort and luxury they provide, especially in hot climates and during extended journeys. Moreover, the unforeseen global upheaval created uncertainty in both demand and supply chains for manufacturers of such seats, says the research report.
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Global Automotive Ventilated Seats Market Research Report: Forecast (2023-2028)
Luxury cars secured a significant market share during the historical period due to the increasing demand for cutting-edge seating solutions in these vehicles. The industry’s expansion can be linked to the influential presence of major market players like Lear Corporation and Gentherm Incorporated, particularly in developed nations such as the United States. Similarly, the segment is expected to contribute to global revenue growth, driven by the rising demand for luxurious seating in mid-segment and entry-level vehicles, a surge in passenger vehicle sales, and an increase in per capita income in the future.
OEMs will contribute substantially to the market’s expansion by striking a harmonious balance between cost-effective production and enhanced features. Besides, driven by advancements in modern technology, OEMs in the ASPAC, North America, and Europe are investing in significant alterations to the interiors and exteriors of automobiles. This shift is motivated by consumer preferences for comfortable seating, especially during extended travels.
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Likewise, manufacturers are incorporating ventilated seats in luxury and mid-sized cars to address the rising global temperatures. These seats are equipped with fans connected via ducts, delivering cool air to the seating areas and mitigating issues related to sweat and moisture inside the vehicle. With the rising luxury car segment, the demand for ventilated seats enthrals across the region.
The Asia-Pacific region is projected to garner a substantial market share due to rising demand from countries such as India, China, Japan, and others. Thanks to the increasing disposable incomes and the upgrading of lifestyles throughout the region. Also, China is already emerging as the fastest-growing market for automotive seats in this region due to the increasing preference for powered and ventilated seats, particularly in mid and high-end SUVs. Similarly, European OEM manufacturers have introduced innovations like the Mercedes Benz SLK luxury car, featuring a headrest ventilation system that can be activated with a simple button press. Warm air is then delivered through a unique ventilation system near the neck, head, and throat area, catering to the European market’s preferences.
In March 2022, Furecia established its Technology & Customer Center in Hanover Marienwerder. The new construction in the Science Area 30X in Hanover incorporates the former research and development operations of Faurecia Seating in Stadthagen with those of Faurecia Interiors in Peine, as well as all operations of the German Faurecia Holding (Faurecia Automotive GmbH).
Introduction of Ventilated Seats in Mid-Segment and Entry-Level Vehicles Opening New Avenues
While ventilated seats have been a common feature in high-end and luxury automobiles, there is a growing trend among car manufacturers to incorporate this comfort feature in mid-segment and entry-level cars. Chevrolet Malibu for instance, boasts ventilated seats and Ford Motor has introduced a mid-sized sedan with this cooling feature. As more automakers follow suit, the global automotive ventilated seat market is anticipated to witness significant growth, driven by the inclusion of ventilated seats in mid-segment and entry-level vehicles.
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