The report further states that the Mobile Value-Added Services Market in Ethiopia is observing a gradual spike owing to the significant adoption of mobile phones by the population of the country. Moreover, additional aspects such as rapid urbanization, economic development, deteriorating costs of handsets, and the massive accessibility to mobile phones are also leading to a mounting user base for Mobile Value-Added Services. Furthermore, the increased adoption of mobile phones and internet access has led the country’s population to engage digitally and use services, including mobile payments and entertainment.
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The Mobile Value-Added Services are precisely vital for sectors such as education, healthcare, and agriculture, where mobile applications improve access to crucial services & information. Hence, the Ethiopia Mobile Value-Added Services Market is expected to grow further given the country’s digital expansion.
Evaluation of the Ethiopia Mobile Value-Added Services Market Segmentation
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Mobile Money Services to lead the market with the highest shareholding owing to theEthiopian government’s proactive outlook to progress the financial inclusion in the country. Mobile money has been successful in ticking all the boxes left unticked by conventional banking systems and ensures easy and convenient accessibility to banking systems & services, including those residing in remote areas. Moreover, mobile money is highly preferred by the majority of the population in Ethiopia given its ease and the difficulty of regularly visiting banks and ATMs physically in the region.
Ethiopia Mobile Value-Added Services Market is to Witness Unprecedented Growth Given the Expansion of the Rising Digital Infrastructure
The Mobile Value-Added Services are highly fueled by the increasing initiatives to upgrade the digital infrastructure in Ethiopia, including the launch of 3G & 4G networks. Mobile Value-Added Services are vital in several sectors, such as education, healthcare, and agriculture, where VAS providers collaborate with local organizations & entrepreneurs to generate tailored applications to address precise requirements within these segments. Additionally, the Mobile Value-Added Services Market is further expected to observe a surge in the region, owing to the rising & expanding digital infrastructure of Ethiopia.
Glancing at the Top Competitors of the Ethiopia Mobile Value-Added Services Market
The major companies in the Ethiopia Mobile Value-Added Services (VAS) Market are Ethio Telecom, Amha Wehibe, NextStep Technology, Fidel Technologies, Safaricom, and others. These companies account for the majority of shareholders and have a firm stand in the market.
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