Explainer Video Animation

Explainer Video Animation

April 5, 2024

The explainer video animation has emerged as a powerful tool for businesses to convey complex ideas in a concise and engaging manner. By combining visuals, narration, and animation, these videos can effectively communicate key messages and captivate audiences. In this article, we will explore the world of explainer video animation, its importance, key elements, creation process, distribution strategies, and more.

Explainer Video

Explainer video animation is a form of visual storytelling that uses animation techniques to explain complex concepts or ideas. These videos are typically short, ranging from 30 seconds to a few minutes, and are designed to grab the viewer’s attention and deliver a message quickly and effectively.

Importance of Explainer Animation

Enhancing Engagement

Explainer video animations are highly engaging and can capture the viewer’s attention much more effectively than plain text or static images. By incorporating movement and visual elements, these videos can convey information in a way that is both entertaining and informative.

Simplifying Complex Concepts

One of the key benefits of explainer video animation is its ability to simplify complex ideas or processes. By breaking down information into bite-sized chunks and using visuals to illustrate key points, these videos make it easier for viewers to understand and retain information.

Boosting Conversion Rates

Studies have shown that including an explainer video on a website or landing page can significantly increase conversion rates. By providing visitors with a quick and engaging overview of a product or service, explainer videos can help to build trust, answer common questions, and encourage viewers to take action.

Key Elements

Successful explainer video animations typically include three key elements: scriptwriting, visual design and animation, and voiceover and sound effects.


The script is the foundation of any explainer video animation. It should be concise, engaging, and clearly communicate the key message or idea. A well-written script will guide the visual and audio elements of the video and ensure that the message resonates with the target audience.

Visual Design and Animation

The visual design and animation style of an explainer video play a crucial role in capturing the viewer’s attention and conveying the message effectively. The animation should be smooth and fluid, with eye-catching graphics and vibrant colors that align with the brand’s identity and messaging.

Voiceover and Sound Effects

The voiceover and sound effects add depth and emotion to an explainer video animation. A professional voice talent should be hired to deliver the script in a clear and engaging manner, while appropriate music and sound effects can enhance the overall viewing experience.

Types of Several Styles

There are several different styles and types of explainer video animation, including 2D animation, 3D animation, whiteboard animation, and motion graphics. Each style has its own unique look and feel, and the choice of animation style should be based on the message and audience preferences.

Steps to Create

Creating an effective explainer video animation involves several steps, including defining your goals, knowing your audience, script development, storyboarding, animation, voiceover, editing, and finalization.

Tips for Scripts

When crafting the script for an explainer video animation, it’s important to keep it concise and clear, focus on the benefits rather than the features, and maintain a conversational tone that resonates with the target audience.

Design and Animation

Best practices for visual design and animation include using vibrant colors, ensuring smooth transitions between scenes, and incorporating branding elements to reinforce the company’s identity.

Voiceover and Sound Effects

Guidelines for voiceover and sound effects include hiring a professional voice talent, aligning the voice tone with the brand persona, and selecting music and sound effects that enhance the overall viewing experience.

Distribution and Promotion

Strategies for distributing and promoting explainer video animations include embedding them on websites or landing pages, sharing them on social media platforms, and including them in email marketing campaigns.


In conclusion, The explainer animation of metrics for measuring the success of explainer video animations include analyzing engagement metrics such as views, likes, and shares, gathering feedback from viewers, and making iterative improvements based on data and insights.

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